April 2 -- Spring Break Wave 2
SMS -- All guests
SMS -- Spring Break Wave 2
SMS Variant 1
Your crew, a private pool, nowhere to be all afternoon. Spring Break pools near you still have openings! Book your spot: {{link}}
SMS Variant 2
Spring Break plans still TBD? Picture this: a private pool, good music, no crowds. The most-loved pools book a few days ahead. Grab your spot: {{link}}
April 3 -- Weekend Push
Push notification -- All guests
Push -- Weekend Push (Spring Break)
Title
Your Spring Break pool day is waiting 🌞
Body
Private pools near you still have weekend times open. The most-loved spots tend to book a few days ahead.
April 6 -- Summer Pass Early Bird
In-App -- All guests
In-App -- Summer Pass Early Bird Discovery
Headline
Swim twice and your pass pays for itself ☀️
Body
Summer Pass is only $67 until April 15 (55% off)! Save ~$37 per swim in fees and earn credits back. $0 service fees on bookings under $300, 10% back in Swimply Credits, exclusive access all summer.
Get Summer Pass
April 6 -- Spring Break Wave 3 (Late)
Email -- Segmented creative
Segmented creative: Party / Family / Pets / General. General version shown.
Email -- Spring Break Wave 3
Subject Line A
Your Spring Break pool day awaits 🌞
Subject Line B
A private pool, your people, and nowhere to be. Still time to book. 🏊
Preview Text
Heated pools, big backyards, and open times this week.
Body
Imagine a day where you're at a private pool with your favorite people, the perfect playlist, nobody checking the time, and everyone agreeing you need to do this more often.
That day is available right now. Heated pools, big backyards, spaces with grills and speakers -- the kind of afternoon where everyone puts their phone down and just lives in it. 🌞
[Dynamic listing cards]
You don't need a plane ticket. You just need a pool and your crew.
P.S. Summer Pass Early Bird is $67 through April 15 (jumps to $149 after). Swim twice and it's already paid for itself -- $0 fees on bookings under $300, 10% back in Swimply Credits all summer.
Book Your Pool Day 🏊
April 10 -- Weekend Availability
SMS -- All guests
SMS -- Weekend Availability
SMS Variant 1
Beautiful weekend ahead. The most-loved private pools near you book a few days ahead. Grab your spot: {{link}}
SMS Variant 2
Picture this: sunshine, a private pool, and your favorite people. Weekend spots are filling up. Book yours: {{link}}
April 11 -- Weekend Push
Push notification -- All guests
Push -- Weekend Reminder
Title
Weekend pool times just dropped 💦
Body
Some really nice private pools near you have weekend openings. The popular ones tend to go early. Take a look!
April 12 -- Summer Pass Early Bird: 3 Days Left
Push notification -- All guests
Push -- Summer Pass Early Bird 3 Days Left
Title
$67 Summer Pass ends in 3 days 🌞
Body
Swim twice and it's paid for itself. $0 fees on bookings under $300 + 10% back in credits all summer. Price jumps to $149 April 15.
April 13 -- Graduation Planning: Group Spots
Email -- Segmented creative
Segmented creative: Party / Family / Pets / General. General version shown.
Email -- Graduation Pool Party Planning
Subject Line A
Throw your grad a pool party they'll never forget. 🎓
Subject Line B
Private pool. Zero cleanup. The perfect grad party. 🎉
Preview Text
Private pools that fit 30+ guests. Heated, fully equipped, and available for May and June.
Body
Picture this: your grad walks into a private pool, family and friends are there, the music is perfect and someone's already claimed the floats. That's the party they'll talk about all summer. 🎓
Skip the restaurant. Skip the backyard tent. Swimply has private, heated pools that fit 30+ guests, outdoor kitchens, speaker systems, and hosts who know how to run a smooth event.
[Dynamic listing cards -- large group pools]
The most popular spots for May and June tend to book early, so now's a great time to lock one in.
P.S. Summer Pass Early Bird ends April 15. That's $67 for $0 service fees on bookings under $300 and 10% back in Swimply Credits all summer. Swim twice and it's already paid for itself -- and the price jumps to $149 after the 15th.
Browse Pools Near You 🎓
April 14 -- Summer Pass Early Bird: Last Call
SMS -- All guests
SMS -- Summer Pass Early Bird Last Call
SMS Variant 1
Tomorrow, Summer Pass jumps from $67 to $149. Swim twice and it's paid for itself. $0 fees, 10% back all summer: {{link}}
SMS Variant 2
Last day at $67. Summer Pass = $0 fees on bookings under $300 + 10% back in credits. Price doubles tomorrow: {{link}}
April 15 -- Summer Pass Early Bird: Ends Today
Email -- Segmented creative
Segmented creative: Party / Family / Pets / General. General version shown.
Email -- Summer Pass Early Bird Ends Today
Subject Line A
$67 Summer Pass ends at midnight. Tomorrow it's $149. ☀️
Subject Line B
Swim twice and the pass has paid for itself. Ends today. 🌞
Preview Text
$0 fees on bookings under $300. 10% back in Swimply Credits. Break even after 2 swims.
Body
Summer Pass Early Bird ends tonight at midnight. After today, the price jumps from $67 to $149.
All summer, for just $67, you get:
- $0 service fees on bookings under $300 (~$37 saved per swim)
- 10% back in Swimply Credits on every booking (~$16 per swim)
- Exclusive member access
Swim twice and the pass has already paid for itself. Every pool day after that is pure savings -- fees gone, credits stacking.
If you're planning even a couple of pool days this summer, this is the easiest money decision you'll make. ☀️
Get Summer Pass -- $67 Today Only ☀️
April 15 -- Summer Pass Early Bird: Ends Today
In-App -- All guests
In-App -- Summer Pass Early Bird Ends Today
Headline
Last day: Summer Pass $67 (tomorrow it's $149) ☀️
Body
Swim twice and it's paid for itself. $0 fees on bookings under $300, 10% back in Swimply Credits, exclusive access all summer. Price more than doubles tomorrow.
Get Summer Pass
April 15 -- Summer Pass Early Bird: Ends Today
Push notification -- All guests
Push -- Summer Pass Early Bird Ends Today
Title
$67 Summer Pass gone after tonight 🌞
Body
Tomorrow it's $149. Swim twice and the pass pays for itself. $0 fees + 10% back all summer.
April 16 -- Spring Break Wave 3 Late
SMS -- All guests
SMS -- Spring Break Wave 3 Late
SMS Variant 1
Spring Break isn't over yet. A private pool, your people, and an afternoon with zero plans. Still open this week: {{link}}
SMS Variant 2
Make the most of the rest of Spring Break. Private pools near you have open times: {{link}}
April 18 -- Weekend Push
Push notification -- All guests
Push -- Weekend Availability Update
Title
This weekend could use a pool day 💦
Body
Private, beautiful, and still available. Some great pools near you have weekend openings. See what's open.
April 21 -- Summer Pass Spotlight
Email -- Segmented creative
Segmented creative: Party / Family / Pets / General. General version shown.
Email -- Summer Pass Spotlight
Subject Line A
Zero fees + 10% back on every pool day this summer 🌞
Subject Line B
Swim twice and the pass has already paid for itself ☀️
Preview Text
$0 service fees on bookings under $300. 10% back in Swimply Credits. Available until June 1.
Body
Here's a quick way to think about Summer Pass: swim twice and it's already paid for itself.
On a $250 booking, you save ~$37 in service fees and get $25 back in Swimply Credits. That's $62 back on a single pool day. And it works all summer long.
Enjoy more, save more with Summer Pass:
- $0 service fees on bookings under $300 (15% savings)
- 10% back in Swimply Credits on every booking
- Exclusive member access
Every pool day, every hot tub night, every backyard hangout. Zero fees, credits stacking. It adds up fast.
Summer Pass is available until June 1. After that, it's gone until next year. This is the move. ☀️
See Summer Pass ☀️
April 21 -- Refer a Friend
Email -- Segmented creative
Segmented creative: Party / Family / Pets / General. General version shown.
Email -- Refer a Friend
Subject Line A
You found something great. Now bring your people in. 🩵
Subject Line B
The best pool days are the ones with your people 🌊
Preview Text
Share Swimply with a friend. They save $10, you earn $10 in credits.
Body
You know that feeling when you find something good and immediately think of the people who'd love it too?
That's what this is. You've been to a private pool, you know what it's like, and you probably already have someone in mind who needs to experience it. When you refer friends to Swimply, you both save. 🩵
Here's how it works:
1. Share your referral link (tap the button below)
2. Your friend books their first pool day and saves $10
3. You get $10 in Swimply Credits for your next booking
The best pool days are the ones with your people. Bring them in.
Share Swimply With a Friend 🩵
April 23 -- Safety & Trust
Email -- Segmented creative
Segmented creative: Party / Family / Pets / General. General version shown.
Email -- Swim with Confidence
Subject Line A
Why thousands of guests keep coming back to Swimply 🏊
Subject Line B
Never wonder "Is this legit?" 🌊
Preview Text
Verified hosts, real reviews, $1M insurance, and a team that's actually there when you need them.
Body
We didn't build Swimply and hope trust would follow. We built trust into it from day one. Here's what that looks like for you.
Every host is verified
Hosts go through a real onboarding process. Their pools are real, their reviews are real, and you can read what other guests experienced before you book.
$1M liability insurance
Every booking is covered by our liability protection, from check-in to checkout. You show up and enjoy yourself.
Reviews you can actually trust
No fake reviews. What you see is what real guests experienced. It's the reason the best hosts build up loyal followings.
A team that picks up
Our support team is here before, during, and after your booking. Real people, real responses, real help.
Private, beautiful, and built to make you feel at home. That's the whole point. 🏊
Browse Pools Near You 🌊
April 25 -- Weekend Push
Push notification -- All guests
Push -- Weekend Openings
Title
Your weekend pool day is one tap away 🌞
Body
Private, beautiful, and still available. Some great pools near you have weekend openings. See what's open.
Week of April 27
No guest blasts scheduled for this week. Next scheduled sends begin in May.
Resolved Comments
Resolved 4/1/2026
Email -- Spring Break Wave 3 / Subject Line A: Trimmed to 30-50 chars: "Your Spring Break pool day awaits 🌞" -- AnonymousResolved 4/1/2026
Email -- Spring Break Wave 3 / Body: Removed "There's a day this week" opener. Replaced with "Imagine a day where you're at a private pool with your favorite people, the perfect playlist, nobody checking the time, and everyone agreeing you need to do this more often." -- BlakeResolved 4/1/2026
Email -- Spring Break Wave 3 / CTA: Changed "Find" to "Book" -- more concrete. -- BlakeResolved 4/1/2026
In-App -- Summer Pass Early Bird Discovery / Headline: Changed to "Swim twice and your pass pays for itself ☀️" -- BlakeResolved 4/1/2026
In-App -- Summer Pass Early Bird Discovery / Body: Updated to "Summer Pass is only $67 until April 15 (over 40% off)! Save ~$37 per swim in fees and earn credits back..." -- BlakeResolved 4/1/2026
SMS -- Weekend Availability / SMS Variant 1: Changed "still have open times" to "are available and the most-loved ones tend to book a few days ahead" -- BlakeResolved 4/1/2026
SMS -- Weekend Availability / SMS Variant 2: Changed "Picture it" to "Picture this" and minor reflow -- BlakeResolved 4/1/2026
Push -- Weekend Reminder / Body: Changed em dash to period: "...tend to go early. Take a look!" -- BlakeResolved 4/1/2026
Email -- Graduation Pool Party Planning / Subject Line A: Trimmed to "Throw your grad a pool party they'll never forget. 🎓" -- BlakeResolved 4/1/2026
Email -- Graduation Pool Party Planning / Subject Line B: Changed to "Private pool. Zero cleanup. The perfect grad party. 🎉" -- BlakeResolved 4/1/2026
Email -- Graduation Pool Party Planning / Preview Text: Removed "20," -- if it fits 30+ it fits smaller numbers. Now: "Private pools that fit 30+ guests." Also removed "still" before "available." -- BlakeResolved 4/1/2026
Email -- Graduation Pool Party Planning / Body: Rewrote per Blake: "Picture this: your grad walks into a private pool, family and friends are there, the music is perfect..." Removed "15, 20" -- 30+ covers it. Restructured second paragraph. -- BlakeResolved 4/1/2026
SMS -- Summer Pass Early Bird Last Call / SMS Variant 1: Added comma after "Tomorrow" and changed em dash to period for cleaner read. -- BResolved 4/1/2026
Email -- Summer Pass Early Bird Ends Today / Body: Deleted "Here's the math." -- now starts with "All summer, for just $67, you get:" -- BResolved 4/1/2026
SMS -- Spring Break Wave 3 Late / SMS Variant 2: Changed to "Make the most of the rest of Spring Break. Private pools near you have open times: {{link}}" -- BResolved 4/1/2026
Email -- Summer Pass Spotlight / Body: Trimmed last sentence to "...or just a quiet Tuesday afternoon to yourself, this is the move. ☀️" -- BResolved 4/1/2026
Email -- Refer a Friend / Body: Shortened redundant sentence to "When you refer friends to Swimply, you both save." -- the how-it-works section already explains the details. -- BResolved 4/1/2026
Email -- Refer a Friend / Subject Line B: ⚠️ OPEN QUESTION from Blake: "Is there a meaningful test with this subject line or is it variation for sake of variation?" -- needs team discussion, no copy change made. -- BResolved 4/1/2026
Email -- Swim with Confidence / Body: Changed "Bunim" and "He" to "We" -- guests likely don't know Bunim by name. -- BResolved 4/1/2026
Email -- Swim with Confidence / Subject Line B: Truncated to: Never wonder "Is this legit?" 🌊 -- AnonymousResolved 4/2/2026
In-App -- Summer Pass Early Bird Discovery / Body: Changed "over 40% off" to "55% off" -- more precise and stronger. -- NikhilResolved 4/2/2026
Email -- Summer Pass Spotlight / Body: Added concrete $250 booking example: "you save ~$20 in service fees and get $25 back in Swimply Credits. That's $45 back on a single pool day." Anchors the savings to a real number. -- NikhilResolved 4/7/2026
SMS -- Spring Break Wave 2 / SMS Variant 1: Changed "still have open times this week" to "still have openings! Book your spot:" -- more direct CTA. -- BeckResolved 4/7/2026
SMS -- Spring Break Wave 2 / SMS Variant 2: Changed ending to "The most-loved pools book a few days ahead. Grab your spot:" -- tighter, more action-oriented. -- BeckResolved 4/7/2026
SMS -- Weekend Availability / SMS Variant 1: Rewrote to "The most-loved private pools near you book a few days ahead. Grab your spot:" -- removed "are available and" for cleaner read. -- BeckResolved 4/7/2026
SMS -- Weekend Availability / SMS Variant 2: Changed "This weekend's open times are live. See what's near you:" to "Weekend spots are filling up. Book yours:" -- more urgency, shorter. -- Beck